Blog 20: The Development of Wii Active When Wii Fit hit the market the

previous year, it was being advertised as the perfect union between
working out and games. It was a marriage between fun and fitness in a
$90 box. When the people finally tried out the program, many were
happy, while some felt that there was still room for improvement. The
software games focused on the Asian model of fitness. Westerners,
however, needed something more. Many criticized its basis for
measurement, often calling fit people obese, having in mind the
average measurement of Asians who are generally more slightly built
than Westerners. Recently, Electronic Arts announced EA Sports Active,
its long-rumored exercise game. The game does not require the Wii
Balance board at all, but will instead rely on a neoprene peripheral
that will strap the Wii remote or nunchuk to a player's leg. The
program also comes with a rubber resistance band for strength
training. All these for a retail price of $60, which is $30 less than
Wii Fit. EA Sports Active features more than 25 exercises. There are
also tools such as a calorie counter, a virtual personal trainer, a
30-day weight-loss program, and some customizable workouts included.
The makers behind the software are aware of the different philosophy
between the East and West. They designed the program to recognize the
body type and health requirements of westerners. They've also spent a
lot of time working with Nintendo to make sure that the leg straps fit
snugly and that it will be able to measure the players' movements with
no hassle.